Past projects

We specialize in vice-native creative and desire-driven brand systems.

Desire-driven branding focuses on what makes people crave, choose and remember a brand beyond utility alone.

KRONNIX

Client JC Green (Jonny Chronic)

Project Brand Universe

Timeline: 7-12 months

  • Brand Strategy & Positioning

  • Naming

  • Creative Direction

  • Art Direction

  • Visual Design

  • Web Design

  • Social Strategy & Content

  • Community Management

  • Portfolio Architecture

  • Packaging and Hardware

  • Sales and Retail Kits

  • Brand Guidelines

Good Supply

Client Tilray Brands

Project Create a value brand around a green Pantone chip and logo (grew to become Canada’s #1 selling cannabis brand). Content was produced over 5 years.

Included:

  • Creative Direction

  • Art Direction

  • Visual Design

  • Product Development

  • Campaign Launches

  • ‘Edutainment’ Content

  • Trade Marketing

  • Retail Activations

  • Compliant Packaging and Hardware

  • Merch

See more

Gruffies

Client Green Gruff

Project Design and launch Gruffies, a sub brand under the Green Gruff banner. This everyday treat is made with 6 superfoods (including hemp hearts) for a dogs everyday wellbeing.

  • Logo, colour system

  • Package design

  • Sales Materials

  • Trade Show Booth

Tuck Shop

Client Carmel

Project Launch of a net new brand for Carmel (Brand identity, compliant label artwork, filters, renders, vape carts, battery designs, social, website, activation materials, idealized packaging)

Royale

Client Ascend Wellness

Project Lifestyle content for the launch of Royale, a US-based cannabis brand.

  • Visual Moodboards

  • Photography (digital/film)

  • Prop Styling

  • Lookbook

BOLD Growth

Client BOLD GROWTH

Project Strain specific album artwork for Prairie Records (concept cannabis store) designed to look like a record shop.

Ascend

Client Ascend Wellness

Project Content capture on site (Berry, Illinois), product photography, plant shots, retail store visits, video content.

Royale

Client Ascend

Project Develop a streetwear-inspired merch collection that can be released in drops throughout the year.

Goal An ownable system of assets for use across industry specific opportunities.

  • Lookbook + Mirco Collections

  • Custom Illustrations

  • Art files

Good branding gets noticed.

Desire-driven branding gets purchased.