Good Supply grew from a no-frills value position into the leading cannabis brand in the country, generating more than $200M in revenue.

2018: I started working in the cannabis industry, pre-legalization at what would eventually become one of the largest licensed producers in Canada. 

As the first in-house creative hire, I pretty quickly realized I wasn’t there to learn graphic design. Instead, I used the opportunity to educate myself on compliance, manufacturing, innovation, marketing and retail. 

During this time, I attended dozens of industry events, befriended budtenders and tried as many products as possible – for #Science. 

I spent years learning what makes consumers choose one product over another.

That experience shaped how I think about branding today.

2026: I'm now the founder of High Contrast Brands, a vice-native creative agency helping regulated and culturally constrained consumer brands create demand through strategy, positioning, identity and creative systems.

We're currently building KRONNIX ⚔️, a medieval cannabis experience for JC Green.

If you're building something ambitious, say Hi@HighContrastBrands.com