Hi, Iām Em šŖ²
For almost a decade, Iāve helped build leading cannabis brands. Today, I lead High Contrast Brands, a vice-native creative agency specializing in desire-driven brand systems.
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NEW!
NEW!
Enter a new realm where flavour reigns and the mundane holds no power.
A medieval fantasy brand forged for JC Green (Jonny Chronic).
Brand is the next conversion point after potency x price. Is your current brand helping or harming sales?
High Contrast helps cannabis and emerging consumer brands build culturally relevant positioning, packaging systems and desire-driven brand worlds.
In highly-regulated, saturated or fragmented markets, visibility is important, but not everything. When establishing longevity, itās desirability that converts the attention ā> sales.
If you're a brand or LP, Iād encourage you to think about a product refresh to showcase your unique point of view.