I build bold, culture-driven brands that reject beige and demand attention.

Hi, I’m Em 🪲


I spent 5 years leading creative at one of Canada’s biggest cannabis companies before founding High–Contrast Brands –  a studio for clients who want to make noise, not fit in.

With a background in design and a decade in brand marketing, I help CPG brands stand out with style, guts, and attitude. If it breaks the mold or flips the script, I’m probably into it.

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NEW!

NEW!

Every heavy-user knows, when you vape distillate you don’t get super high, just a little… Glazed.

case studies

Creativity is one of the few differentiators brands have left

How many brands have you seen selling the exact same product?

...in the same packaging with similar formulas and price points?

As a consumer, how are we supposed to choose? šŸ¤”

I’m a big picture thinker with a love of art, fashion and pushing the status quo

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Buy nice

•

Not twice

•

Buy nice • Not twice •