Onomie is a New York based cosmetics brand combining advanced skincare technology with modern makeup.
I was responsible for creation of packaging, digital assets, web design, e-mail campaigns, social content, digital ads and photo retouching
The desired look and feel was “elevated pharmaceutical” (a departure from the original creative) and the final designs had to pop in the primary online retail space, Amazon Germany.
Concepting, design, approval and final execution was complete in 24 hours.
Who doesn't love sipping a delicately stirred gin cocktail? Better yet- photographing one.
Here are a series of projects that I've taken part of in the cocktail industry.
Solei is a sustainable and sungrown cannabis brand targeted at the novice/beginner category. Through a range of different strains and product offerings, users are encouraged to embark on a journey of self-discovery and 'find their moment’.
Working across a range of mediums, I’ve created an assortment of in-store materials, digital assets and social content. As the sole designer I’ve watched the brand evolve as it matures with the audience.
RIFF is a cannabis brand centred around the theme of collaboration and co-creation.
Fuelled and inspired by creatives, it’s core black and white brand comes to life through it’s collaborators; artists, videographers, designers and musicians.
RIFF goes beyond cannabis; it's a platform for self-expression, passion and creativity. RIFF believes in building authentic partnerships and connecting with its audience in a community-driven way.
The Great Canadian Sales Competition (GCSC) introduces and educates more than 3,000 university and college students each year on sales as a potential career path.
For this project, I was the lead designer of collateral including digital assets, social content, print materials, presentation decks, website and event photography.
Ever wondered how much salespeople make?
After 10 years, 4,000 placements, 7,000 recruitment projects and 507,600 hours in sales recruitment, Sales Talent Agency decided to launch Canada’s Definitive Sales Salary Guide. To do so, STA reached out to 4,860 Canadian sales professionals - across varying career levels and industries - and invited them to extend their insights on all things compensation.
For this project I was responsible for creating/administering the survey, analyzing the results, designing the guide, print production of 3,000+ hard copies, building a web-based version and devising a two year communication plan.
Over the course of 2017, the digital version amassed 4,100+ views and 428+ hours of read time serving as an credible source to those in the industry.
While interning at Concrete Design, this is one of the projects I worked on. Below are a few of my graphics that were presented to the client.
The goal was to create graphics for the latest McDonalds USA "Bistro" franchise theme. Visuals were influenced by classic, Parisian and American bistro culture. All work was comprised using a carefully selected colour palette.
A trip to the Cindy Sherman exhibit at the MoMA in 2012 gave me an excuse to dress as a homeless man... and ultimately lead to the creation of the following portraits.
Using Sherman's work as a source of inspiration, I have transformed myself into various characters referencing no particular subject. The background story is left up to you.